Friday, February 25, 2011

Logo Design






1. Discuss what you thought about creating your logo.
I thought creating my own logo was a fun project. I was able to use what I learned from the materials given to me but add my own flare into the design. This logo really represents me because it symbolizes the things that make up "me". I am Irish, I have a dog, I am an A student, I am a teacher, I love my Jeep and most importantly, my son is the center of my world. Also, my favorite color is pink, that is why my name is shaded in pink.

2. Describe the process: creative thinking skills and ideas you used in the logo creation.
Some of the articles mentioned that in some logos the words and font design are the most important part. So I started off playing around with some different letter designs (picture #4). Then I read that the logo really has to represent "me" and the things that represent "me", so I started brainstorming. You can see in picture for that I came up with a list of things that represent me and also a way to symbolize it. Next in picture 6, I tried a letter design that didn't quite work. I also tried sketching some of my symbols. Next in picture 5 I did the same thing but with a different layout. At this point I was a little frustrated at my inability to make my letters look the way I wanted them to so I re-read some of the materials and realized that the wording did not have to be the main point of my logo. I decided to make my logo a different shape and have my symbols incorporated into that. That's where picture 3 comes in. I wrote the names of my new colored pencils in the corner of the paper so I knew what each color really looked like. Then I began ROUGHLY sketching a clover with my symbols. I really liked the direction this was going in but it was obvious my symbols needed some help so I practiced drawing them as well. I wanted to incorporate some shading to add effect so I tried that out at this point too. Feeling pretty confident, I decided to attempt my final rough draft. It came out surprisingly well but I needed to be more careful with the lettering and the shape of the clover. When I found a good eraser I knew it was time to attempt my final logo drawing. It happened very easily and I was VERY pleased with the outcome.

3. What was the most important discovery you made in the creation of your logo?
The most important discovery was that my logo didn't have to be all about the lettering. I was able to put the focus more on the symbols that represent me rather than making my sad attempt and drawing letters the main idea.

4. What is the most important information you learned from watching the videos, powerpoint, and reading material  for this project? What is your opinion of the videos?

Videos - I learned that the job is not done after the logo is created. Someone has to print the logo out to make sure it looks the way they want it to when it is printed as well as on screen.

Power point - I learned that when it comes to Creative Thinking Skill Methods, brainstorming is a great way to generate ideas for my logo. I used this during the process of creating my logo.

Reading material - In the book, the author made the point that because symbols serve as focal points for associations of ideas and emotions, one of the most effective ways for a company to change its image is to redo its logo. I have always noticed when companies did this but never thought about why.

The videos were interesting but we very specific to the companies being featured. I did not find them too helpful in my own creation of a logo but I did learn some new, interesting things about logos.

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